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European campaigns




Persimon Campaign

Aim: to introduce Spanish persimon to British consumers – 2005 to present

In 2005 only a few thousand persimon were sold each season
We worked with retailers…
…the media…
…and shoppers
By 2012, sales of persimon had overtaken mangoes and kiwifruit
Every year more than 20 million Spanish persimon are sold in the UK. This number is still growing

South African Fruit Campaign

Aim: to promote the season, great taste and ethical reasons for eating South African fruit – 2009 to present

The campaign aims to improve awareness of South African fruit
It promotes the taste and seasons for particular varieties of the fruit
Highlighting the country of origin…
…and the difference buying the fruit makes to people’s lives
It is inclusive: involving all stages of the supply chain
Between 2009 and 2016 sales of SA stone fruit grew by 72%


“I have worked with the team at RED Communications for the last seven years. They not only understand fresh produce, but they also understand what can be achieved within the ASDA environment and have worked with us to develop new and exciting mechanics to promote our products. The Spanish fruit lines I have worked with RED to promote have been incredible successes.”
Dean Hayden
Produce Buyer, IPL/Asda
"We find RED Communications to be an agency that deliver. They are able to work as part of our internal team, meet all deadlines and produce interesting concepts and messages that work. We have found them to be both cutting edge and professional”.
Daniel Hart
Chief Executive, Sydney Hart Ltd
“We have always found Red Communications to be friendly, industrious and well connected. What's more, they know a huge amount about the fresh produce industry and how best to manage the reputation of brands and companies through campaigns, PR activities and a broad range of communication channels. Working with the Red Communications team is always an enjoyable experience and it's clear that their clients think so too.”
Mike Knowles
Editor, Eurofruit Magazine
“The collaborative approach that RED has adopted with us and with our retail customers has ensured the promotional campaigns not only deliver but actually surpass expectations in terms of results. RED work in partnership with us in terms of planning so we are confident that their proposals include promotional mechanics that the retailers will be keen on to encourage another year-on-year success.”
Justin Szymborski
Deputy Managing Director, Fesa


A few words on what we’ve been up to


Chef competition demonstrations

We’ve been running chef competitions for several years now; the aim being to encourage young talent to cook with the produce we’re promoting in the UK. We introduced college demonstrations as part of the competition process this year, which we found to be a key activity in inspiring student chefs. The competitions require entrants (up…


Avocado Week-10

Brand promotion through product sampling

There is no better way to promote your product than consumer tasting. I mean let’s be honest – everyone loves free food! Product sampling is an important part of the campaigns we run at RED. It might be in-store, retailer head office, on-street or supper clubs. Although run in different ways, they all share the…



Why Supper Club?

The rise of the freelancer has been a regular topic of discussion amongst the RED team recently, as we continually hear of journalists leaving the publishing house to go it alone. Similarly, more and more chefs are setting up pop-ups; whether it be at home, within restaurants, or even on London’s public transport. The pop-up…



  • Established in 1996, RED is a UK-based marketing and public relations agency, specialising in fresh food and drink
  • We design and manage campaigns for own-label and branded products
  • We also run specialist business to business communications campaigns
  • Our campaigns run in the UK, France and Germany
  • We work for clients which include private companies, trade associations, embassies, importers and retailers
  • RED has excellent relationships with contacts in the major supermarkets
  • We have strong links with the consumer and trade media
  • Our research projects give us up-to-date first-hand knowledge of consumers