The rise of the freelancer has been a regular topic of discussion amongst the RED team recently, as we continually hear of journalists leaving the publishing house to go it alone. Similarly, more and more chefs are setting up pop-ups; whether it be at home, within restaurants, or even on London’s public transport. The pop-up…Details
Aim: to introduce Spanish persimon to British consumers – 2005 to present
South African Fruit Campaign
Aim: to promote the season, great taste and ethical reasons for eating South African fruit – 2009 to present
A few words on what we’ve been up to
At the time RED Communications was appointed to boost the profile of avocados in the UK in 2005, the category was considered something of a basket case. Sales were stagnant and most shoppers rarely or never bought one. Of those who did, most didn’t really understand what to do with them – beyond chopping them…Details
RED has been promoting P.D.O.-certified Spanish Persimon® for the Spanish Commercial Office since 2005. With the arrival of large volumes of non-P.D.O. persimmon on the market, this year the campaign has focused on highlighting the superior taste, texture and appearance of the P.D.O. fruit.
This explainer video will tell you more.
Established in 1996, RED is a UK-based marketing and public relations agency, specialising in fresh food and drink
We design and manage campaigns for own-label and branded products
We also run specialist business to business communications campaigns
Our campaigns run in the UK, France and Germany
We work for clients which include private companies, trade associations, embassies, importers and retailers
RED has excellent relationships with contacts in the major supermarkets
We have strong links with the consumer and trade media
Our research projects give us up-to-date first-hand knowledge of consumers