We’ve been running chef competitions for several years now; the aim being to encourage young talent to cook with the produce we’re promoting in the UK. We introduced college demonstrations as part of the competition process this year, which we found to be a key activity in inspiring student chefs. The competitions require entrants (up…Details
There is no better way to promote your product than consumer tasting. I mean let’s be honest – everyone loves free food! Product sampling is an important part of the campaigns we run at RED. It might be in-store, retailer head office, on-street or supper clubs. Although run in different ways, they all share the…Details
The rise of the freelancer has been a regular topic of discussion amongst the RED team recently, as we continually hear of journalists leaving the publishing house to go it alone. Similarly, more and more chefs are setting up pop-ups; whether it be at home, within restaurants, or even on London’s public transport. The pop-up…Details
At the time RED Communications was appointed to boost the profile of avocados in the UK in 2005, the category was considered something of a basket case. Sales were stagnant and most shoppers rarely or never bought one. Of those who did, most didn’t really understand what to do with them – beyond chopping them…Details
RED has been promoting P.D.O.-certified Spanish Persimon® for the Spanish Commercial Office since 2005. With the arrival of large volumes of non-P.D.O. persimmon on the market, this year the campaign has focused on highlighting the superior taste, texture and appearance of the P.D.O. fruit.
This explainer video will tell you more.
A central part of our campaign to raise awareness of the positive impact UK purchases of South African fruit has on families in the country. The Help a South African School project sees UK schoolchildren collect unused English language text or story books, which are picked up from schools and shipped to schools in fruit…Details
At RED Communications we are involved in many different initiatives to promote fresh fruit and veg to parents, in leaflets and magazines, films, websites and in supermarkets. Over the last decade, we’ve seen a sea-change in the attitudes of the British public toward eating well. Programmes such as Jamie’s School Dinners and Honey We’re Killing…Details
RED regularly works with students, from pre-GCSE level pupils who are gaining their first taste of the working world, to undergraduates and graduates. This summer 20-year-old Constance Sol joined us from France to take on a 6-month internship at RED as part of her five-year graphic design studies at the IIM – Institut de l’Internet…Details
When it comes to promoting food, you have to give the people who write about it the opportunity to get as close to the products as possible. As well as meeting them face-to-face, we also make regular deliveries of fruit and information to the journalists and bloggers with whom we work. Our latest boxes – sent in the…Details
RED Communications works with the voice behind Apple’s Siri and videographer Carl Pendle on its latest client videoDetails
It’s really important for us to frequently update the photo libraries for our client’s products so that we can generate as much exposure as possible. This week, as South African apples and pears are currently in season, we worked with Steve Lee Studios to capture some beautiful new lifestyle shots for use in the campaign. …Details
Sampling direct to consumers is one of RED’s portfolio of in-store services, and a great way to boost sales directly at the point-of-sale. Between mid-June to mid-July this year, we have been implementing sampling events in France and the UK, in retailers that included Auchan and Carrefour in France; and M&S and ASDA in…Details