We’ve been running chef competitions for several years now; the aim being to encourage young talent to cook with the produce we’re promoting in the UK. We introduced college demonstrations as part of the competition process this year, which we found to be a key activity in inspiring student chefs. The competitions require entrants (up…
There is no better way to promote your product than consumer tasting. I mean let’s be honest – everyone loves free food! Product sampling is an important part of the campaigns we run at RED. It might be in-store, retailer head office, on-street or supper clubs. Although run in different ways, they all share the…
The rise of the freelancer has been a regular topic of discussion amongst the RED team recently, as we continually hear of journalists leaving the publishing house to go it alone. Similarly, more and more chefs are setting up pop-ups; whether it be at home, within restaurants, or even on London’s public transport. The pop-up…