We’re delighted to announce that we are finalists at the FPC Fresh Awards 2021 for our European Picota cherry campaign, shortlisted for Marketing Campaign of the Year! As the biggest importer of the variety, the UK is a market where the exclusive, stalkless cherry variety is now well-known and appreciated by consumers. With the 3…
We’ve been running chef competitions for several years now; the aim being to encourage young talent to cook with the produce we’re promoting in the UK. We introduced college demonstrations as part of the competition process this year, which we found to be a key activity in inspiring student chefs. The competitions require entrants (up…
There is no better way to promote your product than consumer tasting. I mean let’s be honest – everyone loves free food! Product sampling is an important part of the campaigns we run at RED. It might be in-store, retailer head office, on-street or supper clubs. Although run in different ways, they all share the…
The rise of the freelancer has been a regular topic of discussion amongst the RED team recently, as we continually hear of journalists leaving the publishing house to go it alone. Similarly, more and more chefs are setting up pop-ups; whether it be at home, within restaurants, or even on London’s public transport. The pop-up…
At the time RED Communications was appointed to boost the profile of avocados in the UK in 2005, the category was considered something of a basket case. Sales were stagnant and most shoppers rarely or never bought one. Of those who did, most didn’t really understand what to do with them – beyond chopping them…
RED has been promoting P.D.O.-certified Spanish Persimon® for the Spanish Commercial Office since 2005. With the arrival of large volumes of non-P.D.O. persimmon on the market, this year the campaign has focused on highlighting the superior taste, texture and appearance of the P.D.O. fruit. This explainer video will tell you more.
A central part of our campaign to raise awareness of the positive impact UK purchases of South African fruit has on families in the country. The Help a South African School project sees UK schoolchildren collect unused English language text or story books, which are picked up from schools and shipped to schools in fruit…
At RED Communications we are involved in many different initiatives to promote fresh fruit and veg to parents, in leaflets and magazines, films, websites and in supermarkets. Over the last decade, we’ve seen a sea-change in the attitudes of the British public toward eating well. Programmes such as Jamie’s School Dinners and Honey We’re Killing…
RED Communications visited Fruit Logistica 2015 in Berlin, and caught up with colleagues from the fresh produce industry. A quick overview and link to our interview with Eurofruit and Fresh Produce Journal magazines.
RED regularly works with students, from pre-GCSE level pupils who are gaining their first taste of the working world, to undergraduates and graduates. This summer 20-year-old Constance Sol joined us from France to take on a 6-month internship at RED as part of her five-year graphic design studies at the IIM – Institut de l’Internet…