When it comes to promoting food, you have to give the people who write about it the opportunity to get as close to the products as possible. As well as meeting them face-to-face, we also make regular deliveries of fruit and information to the journalists and bloggers with whom we work. Our latest boxes – sent in the…
RED Communications works with the voice behind Apple’s Siri and videographer Carl Pendle on its latest client video
It’s really important for us to frequently update the photo libraries for our client’s products so that we can generate as much exposure as possible. This week, as South African apples and pears are currently in season, we worked with Steve Lee Studios to capture some beautiful new lifestyle shots for use in the campaign. …
Sampling direct to consumers is one of RED’s portfolio of in-store services, and a great way to boost sales directly at the point-of-sale. Between mid-June to mid-July this year, we have been implementing sampling events in France and the UK, in retailers that included Auchan and Carrefour in France; and M&S and ASDA in…
We are very used to making the long haul trip to visit fruit growers in South Africa, but who’d have thought we’d get a taste of this beautiful country so close to home?
Although we’ve trodden the well-worn path around Berlin’s Fruit Logistica on countless occasions, RED Communications has never itself had a stand at a trade show before.
Before any recipe photo shoot, there is a whole process of brainstorming with our team. Usually this involves recipe development with a chef, who ensures they taste great; and a food stylist, who will make them look fantastic too.