According to Mike Knowles, Editor of Eurofruit magazine, approximately 65,000 people now attend Fruit Logistica, the German trade fair for members of the international fruit and vegetable business.

RED Communications made the annual pilgrimage to Berlin last week to find out what’s new and exciting in the sector, make new contacts and catch up with friends from the industry.

We discussed many exciting developments during the week. This included the changes afoot in the UK retail sector, which are creating interesting marketing and PR openings for promoting in the sector. In spite of the rapid pace of development in new markets for fresh produce around the world, the UK remains an attractive outlet for incumbent suppliers and is presenting opportunities for new ones too.

This was one of the subjects we discussed with the Fresh Produce Journal and Eurofruit on the final day of the event. You can listen to the conversation here.

Oh and spot the RED Communications photo bomb in this picture of the London Produce Show stand (thanks to Jon Clark of Total Cherry for sending this)…


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