The great avocado revolution

At the time RED Communications was appointed to boost the profile of avocados in the UK in 2005, the category was considered something of a basket case. Sales were stagnant and most shoppers rarely or never bought one. Of those who did, most didn’t really understand what to do with them – beyond chopping them…

Persimon Explainer Video

RED has been promoting P.D.O.-certified Spanish Persimon® for the Spanish Commercial Office since 2005. With the arrival of large volumes of non-P.D.O. persimmon on the market, this year the campaign has focused on highlighting the superior taste, texture and appearance of the P.D.O. fruit.   This explainer video will tell you more.

The art of a good PR plug

A central part of our campaign to raise awareness of the positive impact UK purchases of South African fruit has on families in the country. The Help a South African School project sees UK schoolchildren collect unused English language text or story books, which are picked up from schools and shipped to schools in fruit…